Aparna Iyer

Designer. Tinkerer. Explorer.

Designer. Tinkerer. Explorer.

I'm available to chat!

Projects

PayPal

Spend anywhere confidently

I enabled customers to set up their accounts safely and ensured that their privacy was prioritized in every step.

Target

Discover what's best for you

I empowered guests to make informed decisions by comparing products and expanding inventory through updates to the Target app and Target+ Marketplace Portal.

Feedback

Aparna has outstanding design skills and a deep empathy for users. Thank you for transforming our guest and enterprise experiences into more user-friendly and inclusive surfaces for all Target guests.

Maxine Wicks

Director, Experience Design, Target

Thank you so much, Aparna, for combining both deep thinking and quick action on the settings work. Your probing on the team's workflow and making robust, well-thought-out suggestions for better ways of working was a valuable intervention, helping improve our collaboration and pace of work. Thanks for continually bringing thoughtful innovation to one of our most important projects!

Sam Robinson

Sr Manager, Content Design, PayPal

Really strong work on experience upgrades, Aparna. The framework you have built to strengthen and share your decision making is outstanding.


As always, your work has been super intuitive and helpful. Look forward to your continued partnership as we get through the Target+ program track.

Alanna Baker

Vice President, Marketplace Strategy and Operations, Target

Thank you for all the effort you put into making our onboarding experience workshop a success! You truly collaborated to create a meaningful agenda, developed well-thought-out presentation materials, and led interactive activities that helped us to have productive discussions through cross-collaboration engagement. Your commitment to planning and active participation over the past few weeks has greatly contributed to setting us up for success within the program!

Michelle Kommer

Sr Manager, Enterprise Strategy, PayPal

Aparna, thank you so much for your collaboration and partnership. I've learned so much through our working journey and I was blown away with yesterday's design presentation. It seemed effortless and polished thanks to you and the members of the design team. Bravo!

Alicia Broughel

Associate General Counsel, Airbnb

Aparna has gone above and beyond in preparing settings designs for reviews and taking in feedback, always centering them around the customer. Most recently, she walked senior leadership through multiple flows, and meticulously prepared for context upfront and comparison at the end to tell the 'story' of the different iterations from a customer perspective.

Katie Renfrow

Sr UX Researcher, Expedia

Thank you for all the effort you put into making our onboarding experience workshop a success! You truly collaborated to create a meaningful agenda, developed well-thought-out presentation materials, and led interactive activities that helped us to have productive discussions through cross-collaboration engagement. Your commitment to planning and active participation over the past few weeks has greatly contributed to setting us up for success within the program!

Michelle Kommer

Sr Manager, Enterprise Strategy, PayPal

Aparna, thank you so much for your collaboration and partnership. I've learned so much through our working journey and I was blown away with yesterday's design presentation. It seemed effortless and polished thanks to you and the members of the design team. Bravo!

Alicia Broughel

Associate General Counsel, Airbnb

Aparna has gone above and beyond in preparing settings designs for reviews and taking in feedback, always centering them around the customer. Most recently, she walked senior leadership through multiple flows, and meticulously prepared for context upfront and comparison at the end to tell the 'story' of the different iterations from a customer perspective.

Katie Renfrow

Sr UX Researcher, Expedia